> "The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans. Kids are requesting specific brands as soon as they can talk.> In this shocking and engrossing expose, psychologist Susan Linn uncovers the marketing industry's $15 billion yearly effort to cultivate nagging, insatiable, cradle-to-grave consumers. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn-a mother herself who teaches at Harvard Medical School-recognizes that parents alone are no match for the marketing experts.
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Consuming kids : protecting our children from the onslaught of marketing and advertising : Linn, Susan : Free Download, Borrow, and Streaming : Internet Archive
Originally published in hardback as: Consuming kids : the hostile takeover of childhood. New York : New Press, 2004Internet Archive